Company

«Our name stands for success, reliability and tradition»

The Company

Bollag Guggenheim Fashion Group has been present in the Swiss fashion market for over seven decades. The company’s emphasis on the premium lifestyle segment, our profound knowhow and experience, as well as the synergy between wholesale and retail are key to our success. Bollag Guggenheim unites under one roof women’s and men's wear in the contemporary, casual-trendy and jeans fashion segment, complemented with accessories and shoes.

We attach great importance to reliable and respectful partnerships that create sustainable success for all stakeholders, such as our franchise partners, shop in shop partners, and other wholesale partners.

With aesthetics being an important part of our business, we greatly value art, which plays an integral role in our showrooms.

«We bring our partners 70 years of fashion experience»

Our History

Bollag Guggenheim Fashion Group is nationally and internationally regarded as the guarantor for success in fashion distribution in Switzerland and the Principality of Liechtenstein.

Sami Bollag, the beloved patriarch, who passed away in 2017, built and led the company to its success, and with his entrepreneurial mentality, left a lasting imprint on the culture of the Bollag-Guggenheim Fashion Group.

The business is guided by a family board and run by a strong, uniquely experienced management with its passionate and highly motivated team of over 120 employees.

«We create synergies between wholesale and retail»

Distribution

Wholesale
Bollag-Guggenheim Fashion Group offers tailor made services to our brand partners and wholesale customers on 2'500 sqm. Each brand has a passionate brand manager and customer service team in order to ensure a successful distribution. We have been able to build on mutual trust and long-term collaborations. Our services in franchising, shop in shops, department stores and boutiques are legendary.

Retail
With our monobrand - Closed and Marc O'Polo - and multibrand - the Gallery - stores, we gather retail experience and information to enable our team of brand managers to be the most professional partners for our wholesale customers as well as for our brands.