«It’s A State of Mind»
Women's Wear and Home Accessories
YAYA is a lifestyle brand. We create comfortable and feminine collections, which are easy to style and to love, seasons long. We are known for our designs in soft fabrics and toned-down colors, which result in items with surprising charm. The founders point out: "Common sense, great quality and desirable, but accessible design are our key values". YAYA is not a person. It’s not an age. It’s not even just great design. It's a state of mind. This attitude also shapes their home accessories. Founded in 1992 in a tiny village near Amsterdam, the label places great emphasis on fair-trade production conditions and environmentally conscious techniques and materials.