Passion for Details

Women's Wear
The Danish designer Naja Lauf started her brand in her own name in year 2000. After working as designer for big commercial companies in Europe she felt a need to express her own approach to design and what is modern.

In her collections you find feminine and cool styles side by side with reinvented classics as well as the creation of contemporary essentials, focusing on simple, wearable shapes, clean lines and innovative details. Naja is obsessed with the details and the mixing of shapes and fabrics. The result from these thoughts is well-made and wearable pieces that are both modern and timeless. Fans around the world have already discovered this quality.

Brand Manager
Regula Giger

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